- Engaging: Inviting, seducing the reader as they swim
in the sea of competitive distractions, to linger for a moment on YOUR story.
- Evocative: Playfully capturing not only the attention of the viewer, but, through the dance of poetic and narrative technique, accessing their imagination.
- Effective: Reaching the reader where
they are, leading and encouraging them
to journey through the project to the
destination point of a simple
“Yes—I see the point of this thing,
and I want to do something about it."
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