For any message to be communicated effectively,
there
must be a marriage between the words and the
images
that surround and spring from those words.
It is in the
Design of a piece that the Ethos and Logos,
the senses,
the emotions and intellect come together
to discuss
the idea at hand in a compelling, lively and
coherent
conversation. A dialogue that speaks from,
and to,
the heart, the mind and the senses.
Whether it is a logo, a brochure, an advertising
campaign, a poster, a fund-raising vehicle or a
web site, the key to being seen and remembered
is simplicity and integrity of design.